We have had people attend that were not part of the garden the last two months. So our outreach is starting to work. Additionally we are getting community gardeners going from garden to garden to experience the classes.
What challenges did or does your project face?
Like any new effort, getting the word out and generating the buzz that gets people into the garden space has been challenging. We feel like we are making progress and we are slowly expanding our circle of PR connections and outlets. The word is getting around and this winter we plan on spreading the word even greater to build momentum into the next growing season.
How are you working to overcome them?
Networking! The gardeners are spreading the word in the community and the Civic Garden Center is using it’s organizational contacts to get the word around citywide. We are getting the word out in the local paper. green organizations bulletin boards and enewletters. We have also started talking to apartment complexes and senior centers close by as well as developing a plan to get into local churches.
What did you or your project learn this season that might be useful to others as well?
It was already a known element, but it was reinforced how much time it takes for the coordination and promotion of the classes. The instructors did a great job and have formed their own little community around the gardens but we just need to get the people power to push the word out more effectively.