Corporate Partnerships
Branded grant programs, run end to end
SeedMoney designs and operates custom grant programs for corporate partners. You bring the brand and the funding commitment. We run everything else: application intake, review, fund distribution, grantee reporting, and impact documentation. Your team gets the story and the content. Ours runs the machine.
Start a conversationPhoto: harvest sandwich by a 2021 Spring Planting grantee, made with garden produce and Oroweat Organic bread
The Offer
Two ways to structure a program
Direct-funded programs
Your company funds a grant pool and we build a branded program around it, from application through final impact report.
Revenue-linked programs
A percentage-of-sales or per-product contribution funds the grant pool, giving your customers a visible stake in every garden funded. Our largest partnership to date was funded this way, through the partner’s 1% for the Planet commitment.
Timing is a real advantage. Our flagship Crowdgrant Challenge runs each fall. A branded spring program gives your company a dedicated season and gives us a year-round presence together, rather than one annual moment.
Proof
The ABO Organic partnership, 2020–2022
From 2020 through 2022, Arnold, Brownberry and Oroweat Organic Breads (Bimbo Bakeries USA) were our lead corporate partner, supporting SeedMoney through their 1% for the Planet membership. Their support worked at two levels.
The branded program
We built a custom grant opportunity for the brands: the Spring Planting Grant. It grew from 11 gardens in 2020 to 20 in 2022, awarding 48 grants of $5,000 each in 22 cities across 19 states and DC. We matched the program to how the brands map to the country, with Arnold grantees in the East, Brownberry in the Midwest and Oroweat in the West, so each brand had its own named cohort of community gardens.
The wider impact
ABO’s support went beyond the branded program and helped power our fall SeedMoney Challenge in each partnership year. Across both programs from 2020 through 2022:
The two programs were designed to reinforce each other. In 2020 and 2021, Spring Planting grantees could qualify for matching grants in the fall Challenge, and grantees kept coming back: in 2022, 16 of the 20 spring cohort ran fall campaigns, with one Chicago garden leveraging its grant into over $5,800 in individual donations. Bimbo Bakeries USA announced the partnership with a national press release featuring grantee stories, and grantees created product-integrated content of their own, like the harvest sandwiches made with the brands’ breads pictured above.
“With the help of Oroweat Organic grant funds we were able to extend our growing space by 2,400 feet and increase our food production by 20%.”
Boise Urban Garden School“Through Arnold Organic’s donation of funds and bread, 280 families were able to receive food boxes each week containing produce, cage-free eggs and organic bread.”
Brewerytown Garden, PhiladelphiaRead the annual impact reports
Each partner year closed with a full impact report, delivered as a shareable deck the brand could reuse.
ABO SeedMoney Impact Report 2020
The Infrastructure Behind It
22+ years of gardens, one platform
SeedMoney has funded 3,687 community food garden projects across 65 countries, mobilizing $4.2 million for gardens that have grown 7.4 million servings of fresh food for more than 1.1 million people. We hold a 4-star rating from Charity Navigator.
Proven capacity, custom fit. Our campaign platform launches and manages hundreds of local fundraising campaigns at once. A branded program is designed custom on top of that capacity, the way ABO’s was, so the program fits your brand and the operations underneath it are already proven.
Start a Conversation
Explore a partnership
If your company is exploring a garden, food access, or sustainability partnership, we can usually tell you within one call whether there’s a fit and what a program would look like.
Email Roger DoironRoger Doiron, Founding Director · roger@seedmoney.org